The right time for a seasonal marketing campaign
Today marks 101 days until Christmas. We’ll just let that sink in for you. While it is time to start thinking of the perfect gift for your love ones, and…
Content Marketing
What comes first, content or design?
One of the first considerations faced when developing a new website is: “Should we design first and then make the content fit, or develop the content and service the design…
5 Website Essentials for Not for Profit Organisations
Like for all businesses, not for profit organisations need a website to reach the people they serve. Depending on the kind of services, or funding model of the not for…
Book Review – Brief: Make a Bigger Impact by Saying Less by Joseph McCormack
In today’s information age with the flood of messages reaching us every day via Social Media & Digital sources, we have learned to be selective and short in what we…
Is Your Market Local? Market Local.
How important is your local market for your business? In the digital age many businesses can serve the world, and their market can be located anywhere and everywhere. However, for…
tl;dr – The Power of Brevity in Communications
A take away from a book I read recently was that you should be able to sell your product, service, or your organisation in a tweet. That is, in 140…
Business blogging – 6 benefits of content driven customer engagement
Content is your new asset The landscape of Digital Marketing has changed much over the 14 years I have been advising business and developing websites and strategy. Gone are the days…
5 steps to effective and up-to-date website content
If your business is anything like mine, it will have changed a great deal over the years. In fact, 30% of my business income is derived from a service that…