Book Review – The Tipping Point by Malcolm Gladwell
Malcolm Gladwell is a highly acclaimed thinker and writer who’s writing has backed academic research in the fields of sociology and psychology. His studies can…
Book Review – This is Marketing by Seth Godin
I do like Seth Godin’s work. Lots of value served up in short, punchy, serves. This is Marketing by Seth Godin delivers plenty of aces. I read…
Why the Blog?
A question we regularly get when we are scoping out a website development project with a client is “Why the Blog?”. The question is usually…
Book Review – Unmarketing by Scott Stratten
Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with…
Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was…
Book Review – Thinking Fast and Slow by Daniel Kahneman
The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by…
Happy 18th Birthday to the First of Generation Z
This year the eldest of Generation Z are turning 18 and while they have already been consumers for a few years (and certainly persistent influencers…
Website Content Tools That’ll Up Your Game
When working with clients during the web development process we’re often asked if we would recommend any client-friendly tools to help assist with content editing…
Humanise your online experience with some good ol’ fashioned humour
Connecting to your audience is a skill every brand or business is continually working on, tweaking and re-assessing in this ever-evolving technological world. And depending…
Don’t know what to say about your business? Your copywriter will.
What is copywriting? In essence it is the art of writing great copy, that sells. As someone that owns or runs a business, you very…