Happy 18th Birthday to the First of Generation Z
This year the eldest of Generation Z are turning 18 and while they have already been consumers for a few years (and certainly persistent influencers…
Website Content Tools That’ll Up Your Game
When working with clients during the web development process we’re often asked if we would recommend any client-friendly tools to help assist with content editing…
Humanise your online experience with some good ol’ fashioned humour
Connecting to your audience is a skill every brand or business is continually working on, tweaking and re-assessing in this ever-evolving technological world. And depending…
Don’t know what to say about your business? Your copywriter will.
What is copywriting? In essence it is the art of writing great copy, that sells. As someone that owns or runs a business, you very…
8 Ingredients of a Perfect Landing Page
Landing pages are very effective end points for digital marketing campaigns. Your campaign might be a special offer from a email newsletter, an information piece…
Book Review – Content Inc, Joe Pulizzi
Content Inc by Joe Pulizzi offers a 6 step process to organise your marketing which can be undertaken before you even have a product or…
The Digital and Social Marketing Workflow
For some of our clients the online presence of a website is simply enough, whether this is due to budget restrictions, workload limits being reached…
What’s your story? Content that cuts through the noise.
Content Marketing has been in wide use by companies since the age of blogging and Social Media dawned. These days it is difficult to sift…
Book Review – The Content Code by Mark W. Schaefer
Social Media is still a thing in 2017. Who would have thought it? We see it being increasingly in business, the media, and as the primary…
Book Review – Contagious, Jonah Berger
I hate the word “viral” when used in a social media context. So I am going to write this book review without using the term…