Content Marketing Archives

How to Fuel B2B Growth: Customer Retention and Repeat Business Strategies

31 October, 2024

In B2B, getting new customers is important, but retaining existing ones is even more critical for growth. One of the strategies to do that is account-based marketing, where you personalise…

The Power of Case Studies on Your Website

29 August, 2024

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Case studies are more than just a marketing tool — they are powerful stories that can change how potential clients see your brand. For business owners and marketers, understanding the…

AI in Marketing: The Human Touch Remains Key

24 May, 2024

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It is not an understatement that AI tools have revolutionised the way marketers approach tasks such as data analytics, customer interactions, and content creation. However, as we embrace the efficiency…

The Content Conundrum: Striking the Balance Between Relevance and Frequency

22 April, 2024

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In content marketing, striking the right balance between relevance and frequency is important to effectively engage potential clients and customers and guide them through the acquisition journey. With the proliferation…

Book Review – Everybody Writes by Ann Handley

10 April, 2024

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley is an excellent guide for content writers. In business, never before has it been more important to…

Creating a Winning Social Media Marketing Strategy in 2024

14 December, 2023

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Staying ahead of the digital marketing game is essential for businesses to succeed. Utilising social media channels is an effective way for brands to interact with their target market and…

Digital Marketing Newcastle: The Ultimate Guide to Boosting Your Online Presence

21 November, 2023

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For Newcastle-based businesses, having an effective digital marketing strategy is a critical factor in remaining competitive and successful. In this age of rapid innovation, the right approach to digital promotion…

Book Review – Building a Story Brand by Donald Miller

18 August, 2023

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The emergence of generative AI has had me thinking about the proliferation of AI-generated content in the form of blog posts, social media, and website content in general. It got…

If you are going to use ChatGPT, help your hero

16 August, 2023

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Whilst I have a few misgivings about using Generative AI in creating marketing content, businesses will use it. It saves time and money and looks pretty good on first impressions.…

Content Marketing

How to Fuel B2B Growth: Customer Retention and Repeat Business Strategies

The Power of Case Studies on Your Website

AI in Marketing: The Human Touch Remains Key

Book Review – Building a Story Brand by Donald Miller

If you are going to use ChatGPT, help your hero

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