Content Marketing Archives - Page 3 of 4

Humanise your online experience with some good ol’ fashioned humour

03 August, 2017

Connecting to your audience is a skill every brand or business is continually working on, tweaking and re-assessing in this ever-evolving technological world. And depending on your audience, perception of…

Don’t know what to say about your business? Your copywriter will.

18 July, 2017

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What is copywriting? In essence it is the art of writing great copy, that sells. As someone that owns or runs a business, you very well may know that your…

8 Ingredients of a Perfect Landing Page

11 July, 2017

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Landing pages are very effective end points for digital marketing campaigns. Your campaign might be a special offer from a email newsletter, an information piece shared from a social media…

Book Review – Content Inc, Joe Pulizzi

12 April, 2017

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Content Inc by Joe Pulizzi offers a 6 step process to organise your marketing which can be undertaken before you even have a product or service to market, or a…

The Digital and Social Marketing Workflow

31 March, 2017

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For some of our clients the online presence of a website is simply enough, whether this is due to budget restrictions, workload limits being reached or time restraints. However with…

What’s your story? Content that cuts through the noise.

17 March, 2017

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Content Marketing has been in wide use by companies since the age of blogging and Social Media dawned. These days it is difficult to sift through the information deluge, the…

Book Review – The Content Code by Mark W. Schaefer

16 February, 2017

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Social Media is still a thing in 2017. Who would have thought it? We see it being increasingly in business, the media, and as the primary campaign and communication tool of…

Book Review – Contagious, Jonah Berger

19 January, 2017

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I hate the word “viral” when used in a social media context. So I am going to write this book review without using the term again. Now that is out…

4 simple rules of Digital Engagement

20 December, 2016

News

Today we discuss 4 simplified rules for digital engagement to compete in today’s User Experience (UX) essential digital age. Customer engagement can be collected within seconds, but loss of engagement…

Content Marketing

Don’t know what to say about your business? Your copywriter will.

4 simple rules of Digital Engagement

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