The Conversion Code, by Chris Smith, is a guide to modern techniques and technologies for sales and marketing. It provides accessible tips that can be used to generate leads, create opportunities, and close sales. As such it is quite sales focussed, but for our purposes, also digital focussed. The book has real estate marketers in…
Connecting to your audience is a skill every brand or business is continually working on, tweaking and re-assessing in this ever-evolving technological world. And depending on your audience, perception of your brand identity can significantly alter content. Think about Apple’s use of Siri and the sass she brings when asked a not-so-practical question. It’s brilliant….
Landing pages are very effective end points for digital marketing campaigns. Your campaign might be a special offer from a email newsletter, an information piece shared from a social media post with a call to action, an event requiring registration, or service requiring sign up. The key to a successful landing page is to have…
Content Inc by Joe Pulizzi offers a 6 step process to organise your marketing which can be undertaken before you even have a product or service to market, or a budget for that matter. Why? How? The processes help you define what your business and services should be as it will align with your passions….
For some of our clients the online presence of a website is simply enough, whether this is due to budget restrictions, workload limits being reached or time restraints. However with today’s dominance of social media and online white noise you have to do more to cut through to your audience, you have to act smart,…