Email Marketing Archives

Why Your Full Inbox Doesn’t Mean Email and SMS Marketing Doesn’t Work

18 April, 2024

Every time I discuss email marketing with clients, they invariably question its efficacy because they never read the newsletters they are inundated with. This is even more true when we…

How MailChimp Can Help Your Business

21 July, 2022

News

If you’re in business, then you know that email marketing is a powerful tool to reach your customers and grow your bottom line. And if you’re looking for a great…

The Importance of Email Marketing for your Business

11 May, 2022

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Contrary to what some might think, email marketing is certainly not dead, in fact it is alive and going very strong. The Quick Stats: 99% of email users check their…

How to Reach Generation Z & Millennials … By a Gen Z

14 November, 2019

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As marketers, we’ve began to realise it’s becoming harder to market to an increasingly broader range of audiences. The emerging consumer power of Generation Z and Millennials are the most…

Onboarding and Ongoing – How to Market to Your Email List

14 November, 2018

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You have a customer database list, thats fantastic. So now what? Most new clients we work with will request the capture of potential customers data, either on site load, in…

Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights

31 July, 2018

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Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was a two-day summit with the…

Email Marketing – Some Fundamentals

19 March, 2018

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Reports of the death of email are greatly exaggerated. Email is not going away anytime soon, so neither is email marketing. Done well, email marketing is one of the most…

Book Review – The Conversion Code by Chris Smith

15 August, 2017

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The Conversion Code, by Chris Smith, is a guide to modern techniques and technologies for sales and marketing. It provides accessible tips that can be used to generate leads, create…

Humanise your online experience with some good ol’ fashioned humour

03 August, 2017

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Connecting to your audience is a skill every brand or business is continually working on, tweaking and re-assessing in this ever-evolving technological world. And depending on your audience, perception of…

Email Marketing

Why Your Full Inbox Doesn’t Mean Email and SMS Marketing Doesn’t Work

How MailChimp Can Help Your Business

The Importance of Email Marketing for your Business

Onboarding and Ongoing – How to Market to Your Email List

Email Marketing – Some Fundamentals

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