Creating a Winning Social Media Marketing Strategy in 2024
Staying ahead of the digital marketing game is essential for businesses to succeed. Utilising social media channels is an effective way for brands to interact with their target market and…
What the Instagram updates mean for your business
Instagram recently revealed it will start to roll out it’s most recent updates, and people were not happy about it! With the entire digital landscape constantly changing and evolving, it…
Instagram to Prioritise Original Content
As reported recently in TechCrunch, Instagram announced that it will be tweaking its ranking algorithm to place more emphasis on original content. This change is being made in an effort…
Instagram Shopping Accessibility Eased
Last week, Instagram announced that it is extending access to Instagram Shopping to more businesses and creators. Instagram has expanded access to this feature by updating the eligibility criteria which…
Instagram Removes ‘Like’ Counts
This month saw Instagram roll out changes which mean you can no longer see how many likes an Instagram post has received. First tested in Canada, now Instagram has expanded…
Instagram Ad Campaigns: Target your Market Smarter Through MailChimp
A few months ago we blogged about MailChimp’s new Facebook Ad Campaign feature, just 4 months on they’ve now introduced Instagram Ad Campaigns to their collection of integrated marketing tools.…