As reported recently in TechCrunch, Instagram announced that it will be tweaking its ranking algorithm to place more emphasis on original content. This change is being made in an effort to promote authenticity and transparency on the social media platform. What does this mean for businesses? It means that you need to focus on creating quality content if you want your posts to be seen by more people.
As one of the world’s most popular social media platforms, Instagram has a huge impact on the way we consume content. In an effort to prioritise original content over reposted content, Instagram is making some changes to the way its algorithm works. This means that if you’re posting original content, it’s more likely to be seen by users than if you’re simply reposting someone else’s content. While this may seem like a small change, it could have a big impact on the way businesses use social media for marketing purposes. If you’re using Instagram as part of your digital marketing strategy, then it’s important to make sure that you’re creating original content that will resonate with your target audience. By prioritising originality, Instagram is giving you the opportunity to stand out from the crowd and connect with your audience in a more authentic way.
Creating original content can be a challenge, but it’s important to remember that your audience is looking for authenticity. They want to see content that is real and relatable, so don’t be afraid to be yourself! When you’re creating content, always keep your audience in mind and consider what they would find valuable. What kind of content would they want to see? How can you add your own unique spin to it?
Here are a few ideas to get you started:
- Share behind-the-scenes content: Give your followers a look at what goes into running your business. This could include photos or videos of your team in action, or even just some quick snapshots of your day-to-day.
- Show off your products: Whether you’re selling physical goods or services, it’s important to give your audience a look at what you’re offering. Share photos and videos of your products in use, or even just some quick snapshots of them.
- Share customer testimonials: Customer testimonials are a great way to show off your work and build social proof. Share a video or written testimonial from a happy customer on your social media channels or on your website.
- Create helpful content: If you want to really help your audience, create content that is designed to educate or inform them. This could be anything from blog posts and infographics to videos and podcasts.
No matter what kind of content you create and where you publish it, always make sure it is original and authentic. Your audience will appreciate it, and your business will benefit from the exposure! What are your thoughts on Instagram’s latest algorithm change? Let us know in the comments below!
