A Guide to Compelling Digital Experiences
Digital experience (DX) has become one of today’s most sought-after marketing strategies. With over 86% of companies stating that they compete primarily on how well…
The Arrival of the Smart Phone
In our last #HYPEDTOBE20 post, we remembered the days of tables and frames in website development. This was a time when browsing the internet for…
A Short Guide to WooCommerce – Part 2 – The Purchase
In the context of our no-longer Short Guide to WooCommerce series, we were originally going to include the purchase with marketing in the one post…
A Short Guide to WooCommerce – Part 1 – UX
Our recent COVID-19 experience has been of online store development and learning management system (LMS) development. Businesses have sought to offer products, services, and training…
On the Surface – Thinking Design
We have now come to the final plane of Jesse James Garrett’s The Elements of User Experience. So far we have looked at: The Strategy Plane…
Sitemaps, Wireframes, and the Marketing Funnel
This article will pick up from where our last post on the structure element of user experience left off. This article takes a look at…
Information Architecture – Solving Your Website Content Puzzle
Following on from our posts about the strategy and scope in The Elements of User Experience, we come to the next phase which is the structure…
The Strategy Underpinning a Website
I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The…
Thinking Design
A little while ago I wrote about how we think about appealing to the fast brain, the subconscious, in presenting content on a webpage, or…
Micro-moments on Mobile
Since Google’s rollout to mobile-first indexing back in March, insight has been gained as to why users more often than not opt for their phones…