Sitemaps, Wireframes, and the Marketing Funnel
This article will pick up from where our last post on the structure element of user experience left off. This article takes a look at…
Information Architecture – Solving Your Website Content Puzzle
Following on from our posts about the strategy and scope in The Elements of User Experience, we come to the next phase which is the structure…
The Strategy Underpinning a Website
I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The…
Thinking Design
A little while ago I wrote about how we think about appealing to the fast brain, the subconscious, in presenting content on a webpage, or…
Micro-moments on Mobile
Since Google’s rollout to mobile-first indexing back in March, insight has been gained as to why users more often than not opt for their phones…
How We Focus On Your Market To Create Value For Your Business
When developing a website, it is important to separate yourself, your own creative inclinations, and your market. What you want your business to look like…
Thinking Fast and Slow in Website Design Strategy
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want…
What Would Customer X Do?
So you’ve decided to develop or redevelop your website? Fantastic, you’ve passed the first hurdle. The next one is crucial. Regardless of your project objectives,…
The Importance of Mobile Design
This fact gets thrown around quite a bit, and it’s a big one so we encourage you not only to read it but really digest…
Reaching your Target: Understand Your Market From Segmentation to Personas
Remember the days where the main marketing maxim was the four Ps: Product, Price, Promotion, and Place. How times have changed. Segmentation has also long…