The Strategy Underpinning a Website
I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The…
Thinking Design
A little while ago I wrote about how we think about appealing to the fast brain, the subconscious, in presenting content on a webpage, or…
How We Focus On Your Market To Create Value For Your Business
When developing a website, it is important to separate yourself, your own creative inclinations, and your market. What you want your business to look like…
Thinking Fast and Slow in Website Design Strategy
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want…
What Would Customer X Do?
So you’ve decided to develop or redevelop your website? Fantastic, you’ve passed the first hurdle. The next one is crucial. Regardless of your project objectives,…
The Importance of Mobile Design
This fact gets thrown around quite a bit, and it’s a big one so we encourage you not only to read it but really digest…
Reaching your Target: Understand Your Market From Segmentation to Personas
Remember the days where the main marketing maxim was the four Ps: Product, Price, Promotion, and Place. How times have changed. Segmentation has also long…
Book Review – Decoded: The Science Behind Why We Buy by Phil Barden
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover…
Book Review – Think First by Joe Natoli
Last year, Jes and I attended the UX Australia conference in Sydney. What is UX you ask? UX sits nice and snug between users’ needs…
Cart Abandonment – A Lesson in User Experience
We first met our new client when they came in for a meeting about their online business. Although already a renowned musician, the online aspect…