UX

Book Review – Think First by Joe Natoli

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Last year, Jes and I attended the UX Australia conference in Sydney. What is UX you ask? UX sits nice and snug between users’ needs and business needs. In its…

UX Matters Most – Here’s why

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What is UX and why is it so important to get right? UX in its simplest form stands for User eXperience, in definition it’s the human-centred design approach. The Who,…

9 Mistakes We Avoid in E-Commerce Websites

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We have been building eCommerce websites for almost 17 years, so we have developed quite a lot of knowledge and skill in this area. We have analysed performance and worked…

4 simple rules of Digital Engagement

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Today we discuss 4 simplified rules for digital engagement to compete in today’s User Experience (UX) essential digital age. Customer engagement can be collected within seconds, but loss of engagement…