Following on from our posts about the strategy and scope in The Elements of User Experience, we come to the next phase which is the structure of the website. Structure involves…
This article will pick up from where our last post on the structure element of user experience left off. This article takes a look at the next step toward a…
I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The Elements, this book sets out…
A little while ago I wrote about how we think about appealing to the fast brain, the subconscious, in presenting content on a webpage, or in any visual content. Let’s…
Since Google’s rollout to mobile-first indexing back in March, insight has been gained as to why users more often than not opt for their phones when viewing online content. The…
When developing a website, it is important to separate yourself, your own creative inclinations, and your market. What you want your business to look like on the web may not…
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want to buy a quarter-inch drill,…
So you’ve decided to develop or redevelop your website? Fantastic, you’ve passed the first hurdle. The next one is crucial. Regardless of your project objectives, every website should serve the…