7 steps to finding out the strength of your online competitive position
Have you ever been in a position of competitive strength with your digital marketing? For example, were you once enjoying number placement in Google and are now nowhere to be…
Posts by Brendan Brooks
Future Proof Your Strategic Direction
The traditional way of looking at your business strategy has been turned on its head by fast-paced technological change and disruption occurring perpetually in almost every industry. It is no…
Five elements to a perpetually relevant Digital Strategy
We hear a lot about Digital Strategy, not surprisingly in the modern economy, however it is one thing to have a digital strategy, it is another thing to manage a…
Digital Strategy and The Goal
A little while ago I read Eliyahu M. Goldratt’s The Goal, which is an excellent book as fresh now in most concepts as it was 30 years ago when it was…
Business blogging – 6 benefits of content driven customer engagement
Content is your new asset The landscape of Digital Marketing has changed much over the 14 years I have been advising business and developing websites and strategy. Gone are the days…
5 steps to effective and up-to-date website content
If your business is anything like mine, it will have changed a great deal over the years. In fact, 30% of my business income is derived from a service that…
12 Dos and No Don’ts in moving to eCommerce
Participation in online shopping is huge and increasing fast. Businesses are moving to meet this demand at differing speeds with small to medium bricks and mortar businesses becoming e-tailers out…
Why the Digital Economy is important to our Region … (any region in fact)
Today we live, work, and play in a world of change and transition. Newcastle and the Hunter Region has in its history transitioned from being a coal driven economy, to…
The Digital Age and Blue Ocean Opportunity in Newcastle & the Hunter
Recently Gordon Whitehead of the Lunatick Society of Newcastle took the initiative that I believe Local & Federal Governments should have played a lead role in our region. Gordon established Digital…