I thought I would start off the year with a book to help with understanding our habits in order to help achieve our goals for the upcoming year, and perform…
Throughout 2018 I have stuck to a reasonably consistent regime of reading and listening to books and audiobooks for business as well as for pleasure. I thought as we wind…
If you are expecting a really big one thing from Gary Keller’s The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results, you might be a little frustrated reading this book.…
“Don’t judge a book by it’s cover.” The old saying goes. For a book about sales and marketing it is probably a sound principle to uphold because, even by 1997…
Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with fliers and brochures, spam email,…
The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by a Nobel Prize winning author…
Creative Confidence is about applying innovation. Written by the Kelley brothers. David Kelley founded IDEO and the d.school at Stanford University, and Tim is a partner at IDEO and an…
Don’t we hate admitting being wrong, of making a poor choice, or making a mistake? I know I do. Very much. So why is it so hard? Everybody makes mistakes.…
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover published by Wiley is very…