Book Review – Content Inc, Joe Pulizzi
Content Inc by Joe Pulizzi offers a 6 step process to organise your marketing which can be undertaken before you even have a product or service to market, or a…
Book Review
Book Review – The Circle, Dave Eggers
For something different, this month I review a fiction book … or is it? The Circle by Dave Eggers is either a techno-social utopia, or a social media and technology…
Book Review – The Content Code by Mark W. Schaefer
Social Media is still a thing in 2017. Who would have thought it? We see it being increasingly in business, the media, and as the primary campaign and communication tool of…
Book Review – Contagious, Jonah Berger
I hate the word “viral” when used in a social media context. So I am going to write this book review without using the term again. Now that is out…
Book Review – Start With Why, Simon Sinek
Management, Business Development, Marketing, Leadership, and Living is best done with a purpose. Start With Why, by Simon Sinek, looks deeply at the power of purpose to motivate, inspire the self…
Book Review – The Innovator’s Method, Jeffrey H. Dyer and Nathan Furr
Working in the industry we do, we see a great deal of disruption taking place in our business environment, and from working with some great and innovative clients, I can’t…
Book Review, The E-Myth Revisited, Micheal E. Gerber
I’ve always been aware of this book and its popularity, but for some reason I have never put it in my to-read list. This was until I was describing my…
Book Review – The 10x Rule by Grant Cardone
A lot of the business books I have been reading have been about marketing, strategy, and consumer behaviour. I thought it was time I needed a personal boost so I…
Book Review – Oversubscribed, Daniel Priestley
I gave this book 5 stars in my GoodReads review. I do like a book that is high in principles, tools, techniques, and knowledge, and relatively low in allegory and…