All marketing for modern business has a significant (if not complete) digital component. Reach your audience, regardless of their demographics, with a Digital Marketing Strategy.

We use your website, social media channels, and email contact list to reach your target market with promotional, occasion-based, and core business content. Distributing content via your social media channels with links back to your website (where relevant) boosts your SEO while reinforcing your brand awareness to your existing audience and being exposed to new audiences via virality.

We provide content and social media marketing services with the following approach:

  • campaign design
  • message development
  • market identification and segmentation
  • competitor analysis
  • design and planning
  • content development and implementation
  • measurement and maintenance

Taken individually, or as a complete project, we ensure your marketing investments are clear, targeted, and effective. Using a mix of research & strategies we focus on your business success.

For Digital Marketing & Digital Strategy click here to start a project with a free consultation or quote.

digital marketing

Digital marketing is all about creating and distributing content that promotes your business or brand. This can be done through a variety of digital channels, such as your website, social media, email, and online advertising.

Content marketing is a key part of digital marketing and involves creating and sharing content that is relevant to your target market. This content can take many forms, such as blog posts, infographics, eBooks, and whitepapers. By sharing this content on your digital channels, we can reach a wider audience and boost your SEO.

Social media is another important channel for digital marketing. By creating and sharing engaging content on social media, we can increase brand awareness and drive traffic back to your website. We can also work with you to use social media to run promotional campaigns and giveaways, which can help to increase leads and customers.

Email marketing is another digital marketing tactic that can be used to reach your target market. By sending out regular newsletters or email campaigns, you can stay top of mind with your audience and nurture them through the sales process.

Digital marketing is an important part of any business marketing plan. By using a variety of digital channels, we can reach a wider audience, build brand awareness, and drive traffic back to your website. With a strategic digital marketing plan, you can take your business to the next level.

The process begins by us understanding your business and your business goals. Employing our Value Loop approach, we then understand your market and its needs. We prepare a user-friendly proposal containing our promise, detailed scope, content structure, and value for money inclusions.

We deliver all our services from our office in Newcastle, however, we are also great at working with design and branding agencies in a collaborative way.

Some of our digital marketing and content services include:

  • + Website page content writing
  • + Blog post research and content writing
  • + Image and video production
  • + Readability optimisation
  • + SEO optimisation of content
  • + Content to campaign strategy
  • + Social media profile optimisation
  • + Content calendar preparation
  • + Social media content preparation and publication
  • + Image preparation sized for each channel and post type
  • + Engagement nurturing and management
  • + Social media engagement reporting and analysis
  • + EDM Account setup
  • + EDM templates designed and developed
  • + EDM content preparation and distribution
  • + EDM response data analysis and reporting

Throughout the journey, we understand the importance of trust and support in our HyperWeb Promise. We are an experienced team with a range of skills who take pride in our work and achieving results for your business and look forward to an ongoing partnership in your online marketing. Whether you are ready for digital marketing, social media marketing, email marketing, or would like to begin planning, contact us today.

Digital Marketing Process

1. Initial strategy and scoping meeting: We meet at your business, or you are welcome at our office, to learn about your business, your goals as a business owner, and your requirements as a business from an Digital Marketing Strategy. We talk about your needs and goals, and the problems you solve for your customers.

2. Strategy and proposal: We work on a strategy and provide a plain-speaking proposal detailing the project aims, the work we will do, timeframes, and costs.

3. Acceptance and research: Once you accept our proposal we being with market identification, persona development and optimising your digital marketing channels including social media accounts.

4. Implementation: We prepare and share a content calendar and work with you to develop content for publication across the agreed-upon channels.

5. Monitoring and Management: We monitor for engagement and make adjustments and new suggestions based on feedback from your users.

6. Reporting and Meeting: We analyse the data and provide a report on audience engagement and schedule a meeting to discuss next month’s content ideas and opportunities.

Digital Marketing Review

It’s tough to keep up with all the changes in SEO and social media marketing, let alone have time to create quality content.

Not only is it hard to stay on top of the latest trends, but it’s also tough to find the time to create quality content that will reach your target market.

HyperWeb can review your current digital marketing and take care of all your promotional and content distribution needs so you can focus on what you’re good at – running your business. We’ll help you create a content calendar and distribute engaging, high-quality content across your social media channels and email list.

Coverage

Digital Marketing Newcastle

If you are based in Newcastle or the Hunter Region, it pays to shop local. As a Newcastle website development and digital marketing company, we are available to meet in person at any time during a project. We are based in Newcastle and have been a proud member of the Newcastle and Hunter Region business community for over 20 tears. We can help Newcastle businesses extend their reach and look their best for their market no matter where they are located. Our digital marketing services give Newcastle businesses a competitive advantage keeping them contemporary and responsive to the ever-changing marketplace at outstanding value for money.

Digital Marketing Sydney

If you are located in Sydney, we are just a short drive to your north and regularly visit Sydney to meet with existing digital marketing clients. We can effectively service Sydney based businesses and have done so for over 20 years with value-for-money digital marketing, social media marketing, SEO, and PPC services.

Regional NSW

Businesses located in Regional NSW can take advance of our expertise, capability, and quality. We are happy to travel to work with businesses across NSW to help businesses in our regional areas compete with their city and metropolitan competitors. Whether you are in the Mid-North Coast, Coffs Harbour, Port Macquarie, Tamworth, Dubbo, Bathurst, Armidale, Wagga Wagga, or surrounding areas, we can work with you.

For all your digital marketing needs in Newcastle, Sydney, Mid-North Coast, regional NSW, Melbourne, Brisbane and beyond, get in touch with us today.
Our promise is available to you to help you achieve your goals.