Content Strategy

Understanding Your Website Potential

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Last month I wrote about the importance of the strategy underpinning your website. This is the balancing act between your needs as a business and the needs of your users…

The Strategy Underpinning a Website

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I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The Elements, this book sets out…

A Basic Understanding of On-Page SEO

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It is well known that what determines a website’s Google ranking is made up of over 200 factors or “ranking signals”. The basic ones are driven by usability and relevance,…

What Would Customer X Do?

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So you’ve decided to develop or redevelop your website? Fantastic, you’ve passed the first hurdle. The next one is crucial. Regardless of your project objectives, every website should serve the…

Website Content Tools That’ll Up Your Game

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When working with clients during the web development process we’re often asked if we would recommend any client-friendly tools to help assist with content editing and creation. We of course…
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