Content Strategy

Keyword Research and Planning

News
Understanding the keywords and phrases your market uses to search for your product or service is obviously an important ingredient to online success. Due to the evolution of search engine…

The Strategy Underpinning a Website

News
I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The Elements, this book sets out…

A Basic Understanding of On-Page SEO

News
It is well known that what determines a website’s Google ranking is made up of over 200 factors or “ranking signals”. The basic ones are driven by usability and relevance,…

What Would Customer X Do?

News
So you’ve decided to develop or redevelop your website? Fantastic, you’ve passed the first hurdle. The next one is crucial. Regardless of your project objectives, every website should serve the…

Website Content Tools That’ll Up Your Game

News
When working with clients during the web development process we’re often asked if we would recommend any client-friendly tools to help assist with content editing and creation. We of course…
keyboard_arrow_up