Book Review – The Conversion Code by Chris Smith
The Conversion Code, by Chris Smith, is a guide to modern techniques and technologies for sales and marketing. It provides accessible tips that can be used to generate leads, create…
Digital Marketing
Humanise your online experience with some good ol’ fashioned humour
Connecting to your audience is a skill every brand or business is continually working on, tweaking and re-assessing in this ever-evolving technological world. And depending on your audience, perception of…
8 Ingredients of a Perfect Landing Page
Landing pages are very effective end points for digital marketing campaigns. Your campaign might be a special offer from a email newsletter, an information piece shared from a social media…
Instagram Ad Campaigns: Target your Market Smarter Through MailChimp
A few months ago we blogged about MailChimp’s new Facebook Ad Campaign feature, just 4 months on they’ve now introduced Instagram Ad Campaigns to their collection of integrated marketing tools.…
Facebook advertising new changes: No more 20% text rule
In the past when advertising or boosting posts with Facebook, content was screened thoroughly and disapproved when text took up more than 20% of any advertised image using the 5×5…
The Digital and Social Marketing Workflow
For some of our clients the online presence of a website is simply enough, whether this is due to budget restrictions, workload limits being reached or time restraints. However with…
What’s your story? Content that cuts through the noise.
Content Marketing has been in wide use by companies since the age of blogging and Social Media dawned. These days it is difficult to sift through the information deluge, the…
Book Review – The Circle, Dave Eggers
For something different, this month I review a fiction book … or is it? The Circle by Dave Eggers is either a techno-social utopia, or a social media and technology…
Book Review – The Content Code by Mark W. Schaefer
Social Media is still a thing in 2017. Who would have thought it? We see it being increasingly in business, the media, and as the primary campaign and communication tool of…