Top 5 things to consider when utilising Social Media for your business

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Do you run or own a business?

Social Media can be a powerful tool that can help grow your brand awareness and drive traffic to your website.

Here are our top 5 tips when it comes to utilising social media organically.

 

Engagement  

When you meet a customer in person you don’t ignore them, you talk to them. How else would you run a successful business? You should approach Social Media the same way. Your followers are your customers. Engage with them whenever possible, for example:

  • Like and comment on a post you are tagged in
  • Respond to their comments on your posts
  • Create content that encourages engagement such as asking them a question for them to respond to.

 

Authenticity

Identify your strengths, message and purpose as a business and reflect that across your social media channels. Your followers will be quick to pick up if you are pretending to be something you’re not.

 

Add Value

Your followers are following your account for a reason. Whether it is to promote a product, inspire them, or to educate them, ensure the content you are posting is delivering on that value. Remember, quality over quantity.

 

Optimise

Ensure your posts are organically reaching as many of your target audience as possible. Take a little extra time to write your caption, include a location, add hashtags, and occasionally mix up your format (e.g. photos, video, carousel, etc.)

 

Call to Action

Social Media is often used as a platform to drive traffic to your website. Include a call-to-action link where relevant (e.g., Learn more, Book now, etc). Make it as easy as possible for your audience to follow your intended path from social media post to a sale (or whatever your overall outcome may be).

 

 

Almost 80% of the Australian population are active users on social media, so chances are so too are your customers. Once you have an understanding of who your target audience is, you can utilise the above information to engage with them organically across the relevant social media platforms.

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