Book Review

Book Review – The Art of War by Sun Tzu

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Sun Tzu’s Art of War has been considered a staple business text for people wishing to hone their strategic thinking in approaching their competitive marketplace. The text was written in…

Book Review – Unmarketing by Scott Stratten

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Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with fliers and brochures, spam email,…
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