Instagram Removes ‘Like’ Counts
This month saw Instagram roll out changes which mean you can no longer see how many likes an Instagram post has received. First tested in…
Keeping it real with Authentic Facebook Business Pages
Recently we brought you an article about Facebook’s latest changes to affect business pages, and their shift of focus to accentuate the personal moments in…
Facebook Changes Highlight Business Risk
Facebook is making a significant change to their algorithm which determines what content in your timeline. Recently, Mark Zuckerberg announced that according to feedback, “posts…
Book Review – The Conversion Code by Chris Smith
The Conversion Code, by Chris Smith, is a guide to modern techniques and technologies for sales and marketing. It provides accessible tips that can be…
Facebook advertising new changes: No more 20% text rule
In the past when advertising or boosting posts with Facebook, content was screened thoroughly and disapproved when text took up more than 20% of any…
Book Review – The Circle, Dave Eggers
For something different, this month I review a fiction book … or is it? The Circle by Dave Eggers is either a techno-social utopia, or…
Facebook Ad Creation Now Made Easier with Mailchimp
New from Mailchimp is their collaboration with Facebook Ads, giving Mailchimp users the ability to create, post and analyse their businesses social media marketing and…
Facebook soon to become more useful in your every day life
Facebook is rolling out new tools to help make the social media platform more useful in your every day life. It also greatly improves Facebook…
Facebook Pages for Business has changed – and for the better
If you’re a business owner with a Facebook Page you may have noticed the most recent change in layout and structure of your page, if…
Digital Marketing – A Shopping Centre Success Story
Let me tell you a story. A long-time client of ours, MarketPlace Raymond Terrace, is a thriving regional Shopping Centre with Big W, Woolworths and…