“Speech, sound, and language are the building blocks for how we connect with each other. That’s why good audio experiences can feel immersive and intimate at the same time. They make you feel like you’re right there in the room with your friends and family, sitting around at the dining table, even if you’re miles apart.”
With the continued rise of audio calls and messages, especially in the era of COVID where in-person communication was off the cards, Facebook has announced their investment to improve these technologies.
So, what are the new audio features coming soon to Facebook?
Basically, it’s a sound studio in your pocket
Facebook is currently building an audio creation tool directly inside the Facebook app. This will include:
- The ability to mix audio tracks
- Access to a growing collection of sound effects, voice effects and filters
- Speech-to-text and voice morphing capabilities
These tools will enable you to create soundbites such as anecdotes, jokes, moments of inspiration, poems and more.
With more than 170 million people already connected to thousands of podcast Facebook groups, it is a no brainer for Facebook to introduce the ability for users to listen to their favourite podcast without leaving the app.
Live audio rooms
An addition to Facebook Groups, this will enable you to connect with friends and other like-minded people without the added pressure of being on camera.
How can these new features be applied to your business?
Time and money saving
New audio tools are built to ensure the successful integration of all features. As a result, you will less likely need to go between a number of different platforms and programs to achieve the same result, all text, audio and video tools will work seamlessly together. For example, you will be able to turn an audio live group conversation into a podcast.
Top of mind for Facebook is always monetization opportunities. This will ensure that creators and businesses can make money for their work, ensuring longevity of these platforms.
We can’t wait to see hear all these new and exciting technologies come to life in the coming months!