The Digital Marketing Trends you should be doing in 2022
The end of the year is always a great time to review any new digital marketing trends, and analysis what will be predicted in the…
Choosing the right social media platform for your business
If your business is not on social media you could be missing out on engaging with your customers, creating new customer opportunities, increasing your brand…
How to Write a Great Blog Post
A blog post on your website can provide you with several benefits which will ultimately help drive more traffic to your site. These include: Better…
8 Things Every Website Needs
With over 20 years of experience, we know what works and drives business success through our website development approach. A user-focussed website is essential for…
Is organic content still relevant?
The short answer: yes. Paid content is always going to reach a higher percentage of your audience, with social media algorithms prioritising personal content as…
Why your business should have a Google My Business account
Millions of people search on Google everyday, often for places and products within their local vicinity. Google My Business is a free tool that allows…
The Who, What, When, Why and How of Marketing
Before embarking on any type of marketing campaign it is important to ask yourself these 5 questions. WHO is your target market? In other…
Book Review – Selling the Invisible by Harry Beckwith
“Don’t judge a book by it’s cover.” The old saying goes. For a book about sales and marketing it is probably a sound principle to…
Book Review – Unmarketing by Scott Stratten
Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with…
Reaching your Target: Understand Your Market From Segmentation to Personas
Remember the days where the main marketing maxim was the four Ps: Product, Price, Promotion, and Place. How times have changed. Segmentation has also long…