Why your business should have a Google My Business account
Millions of people search on Google everyday, often for places and products within their local vicinity. Google My Business is a free tool that allows…
The Who, What, When, Why and How of Marketing
Before embarking on any type of marketing campaign it is important to ask yourself these 5 questions. WHO is your target market? In other…
Book Review – Selling the Invisible by Harry Beckwith
“Don’t judge a book by it’s cover.” The old saying goes. For a book about sales and marketing it is probably a sound principle to…
Book Review – Unmarketing by Scott Stratten
Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with…
Reaching your Target: Understand Your Market From Segmentation to Personas
Remember the days where the main marketing maxim was the four Ps: Product, Price, Promotion, and Place. How times have changed. Segmentation has also long…
Book Review – Decoded: The Science Behind Why We Buy by Phil Barden
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover…
Book Review – Influence: The Psychology of Persuasion, Robert Cialdini
This book is dangerous! In the wrong hands this book will teach someone how to sell you the Harbour Bridge! In your hands you will…
The E-Myth Framework, Your Business Website & Marketing
Recently I read & reviewed The E-Myth Revisited by Michael Gerber which talks about the growth of a business and the different requirements of business…
The right time for a seasonal marketing campaign
Today marks 101 days until Christmas. We’ll just let that sink in for you. While it is time to start thinking of the perfect gift…
Book Review – The 10x Rule by Grant Cardone
A lot of the business books I have been reading have been about marketing, strategy, and consumer behaviour. I thought it was time I needed…