Choosing the right social media platform for your business


If your business is not on social media you could be missing out on engaging with your customers, creating new customer opportunities, increasing your brand awareness, and generating more leads.

With so many different social media platforms, it is important to optimise your time and post quality content on the platforms that will work best for your business.

Before exploring which of these social media platforms to use, you should firstly identify two things:

  1. Who is your Audience?
    Once you identify the demographic of your audience (i.e. your customers/clients), you can then look at which social media platforms they are using and engaging with most.
  2. What are your Goals?
    What message do you want to deliver to your audience? You can then explore which platform will allow you to do this most effectively.

Social Media Platforms:

To help gain a better understanding of each platform, take a look below at a summarised overview of Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram and TikTok.

social media platforms
Image source: aofund 

The key to choosing the right social media platform for your business is all about identifying your objectives and target audience and aligning those things with what each network has to offer. Combining various channels will give you more reach and allow for a more diversified content strategy.

Need help choosing the right social platform for your business? Get in touch today and have a chat with our team.

Latest from HYPERWEB

See what’s been happening here at HYPERWEB HQ and explore news and insights on web development, digital marketing, SEO and more.

View all +

Book Review – Radical Candor by Kim Malone Scott

Management and leadership aren’t just about steering the ship—it’s about creating a culture where the individuals in your team can thrive, the whole team can excel, and together achieve outcomes…

Navigating Online Shipping and Fulfilment Options

Whether your business sells online, in-store, or both, the difference between getting your shipping right or wrong is either earning or losing money. Getting shipping right is a two-fold concern.…