The short answer: yes.
Paid content is always going to reach a higher percentage of your audience, with social media algorithms prioritising personal content as opposed to business content.
However, there is still very much a place for organic content that will benefit your overall brand and help you better engage with your audience.
And the best part? It’s free!
Organic content will allow you to:
- Engage and create a more authentic relationship with your audience online
- Establish your voice and build a consistent and trustworthy brand across your digital platforms
- Post updates and content in real time
It is important to note that results from organic content will not happen overnight. Much like a real life relationship it is built on trust, communication and commitment overtime.