Is organic content still relevant?

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The short answer: yes.

Paid content is always going to reach a higher percentage of your audience, with social media algorithms prioritising personal content as opposed to business content.

However, there is still very much a place for organic content that will benefit your overall brand and help you better engage with your audience.

And the best part? It’s free!

Organic content will allow you to:

  • Engage and create a more authentic relationship with your audience online
  • Establish your voice and build a consistent and trustworthy brand across your digital platforms
  • Post updates and content in real time

It is important to note that results from organic content will not happen overnight. Much like a real life relationship it is built on trust, communication and commitment overtime.

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