Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was a two-day summit with the…
Social Media Marketing
Happy 18th Birthday to the First of Generation Z
This year the eldest of Generation Z are turning 18 and while they have already been consumers for a few years (and certainly persistent influencers of their parent’s purchasing decisions)…
Keeping it real with Authentic Facebook Business Pages
Recently we brought you an article about Facebook’s latest changes to affect business pages, and their shift of focus to accentuate the personal moments in our feeds. This pricked our…
Facebook Changes Highlight Business Risk
Facebook is making a significant change to their algorithm which determines what content in your timeline. Recently, Mark Zuckerberg announced that according to feedback, “posts from businesses, brands and media…
Book Review – The Conversion Code by Chris Smith
The Conversion Code, by Chris Smith, is a guide to modern techniques and technologies for sales and marketing. It provides accessible tips that can be used to generate leads, create…
Humanise your online experience with some good ol’ fashioned humour
Connecting to your audience is a skill every brand or business is continually working on, tweaking and re-assessing in this ever-evolving technological world. And depending on your audience, perception of…
8 Ingredients of a Perfect Landing Page
Landing pages are very effective end points for digital marketing campaigns. Your campaign might be a special offer from a email newsletter, an information piece shared from a social media…
Book Review – Content Inc, Joe Pulizzi
Content Inc by Joe Pulizzi offers a 6 step process to organise your marketing which can be undertaken before you even have a product or service to market, or a…
Facebook advertising new changes: No more 20% text rule
In the past when advertising or boosting posts with Facebook, content was screened thoroughly and disapproved when text took up more than 20% of any advertised image using the 5×5…