The Digital and Social Marketing Workflow
For some of our clients the online presence of a website is simply enough, whether this is due to budget restrictions, workload limits being reached or time restraints. However with…
Social Media Marketing
What’s your story? Content that cuts through the noise.
Content Marketing has been in wide use by companies since the age of blogging and Social Media dawned. These days it is difficult to sift through the information deluge, the…
Book Review – The Content Code by Mark W. Schaefer
Social Media is still a thing in 2017. Who would have thought it? We see it being increasingly in business, the media, and as the primary campaign and communication tool of…
Book Review – Contagious, Jonah Berger
I hate the word “viral” when used in a social media context. So I am going to write this book review without using the term again. Now that is out…
Facebook soon to become more useful in your every day life
Facebook is rolling out new tools to help make the social media platform more useful in your every day life. It also greatly improves Facebook Business page visibility and reach…
tl;dr – The Power of Brevity in Communications
A take away from a book I read recently was that you should be able to sell your product, service, or your organisation in a tweet. That is, in 140…
Business blogging – 6 benefits of content driven customer engagement
Content is your new asset The landscape of Digital Marketing has changed much over the 14 years I have been advising business and developing websites and strategy. Gone are the days…
It’s time to play Digital Strategy
This is the year when small to medium enterprise finally realise that they need to take advantage of digital tools and platforms to increase their market reach and improve operational…
Facebook Pages for business – forget the fear, take charge of your comments.
“Facebook and Twitter are a waste of time.” How often have you heard that from a business perspective? Almost every time I talk to a business about their website development…