UX

What Would Customer X Do?

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So you’ve decided to develop or redevelop your website? Fantastic, you’ve passed the first hurdle. The next one is crucial. Regardless of your project objectives, every website should serve the…

The Importance of Mobile Design

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This fact gets thrown around quite a bit, and it’s a big one so we encourage you not only to read it but really digest it. 51.2% of online users…

Book Review – Think First by Joe Natoli

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Last year, Jes and I attended the UX Australia conference in Sydney. What is UX you ask? UX sits nice and snug between users’ needs and business needs. In its…

UX Matters Most – Here’s why

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What is UX and why is it so important to get right? UX in its simplest form stands for User eXperience, in definition it’s the human-centred design approach. The Who,…
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