Posts by Brendan Brooks

Happy 18th Birthday to the First of Generation Z

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This year the eldest of Generation Z are turning 18 and while they have already been consumers for a few years (and certainly persistent influencers of their parent’s purchasing decisions)…

Email Marketing – Some Fundamentals

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Reports of the death of email are greatly exaggerated. Email is not going away anytime soon, so neither is email marketing. Done well, email marketing is one of the most…

Book Review – Think First by Joe Natoli

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Last year, Jes and I attended the UX Australia conference in Sydney. What is UX you ask? UX sits nice and snug between users’ needs and business needs. In its…

Facebook Changes Highlight Business Risk

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Facebook is making a significant change to their algorithm which determines what content in your timeline. Recently, Mark Zuckerberg announced that according to feedback, “posts from businesses, brands and media…

Merry Christmas from HyperWeb

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We would like to wish everyone a very Merry Christmas, a happy and safe holiday period. We will have limited service in between Christmas and the New Year, and will…
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