Content Marketing

Why the Blog?

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A question we regularly get when we are scoping out a website development project with a client is “Why the Blog?”. The question is usually driven by a doubt in the…

Book Review – Unmarketing by Scott Stratten

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Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with fliers and brochures, spam email,…

Happy 18th Birthday to the First of Generation Z

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This year the eldest of Generation Z are turning 18 and while they have already been consumers for a few years (and certainly persistent influencers of their parent’s purchasing decisions)…

Website Content Tools That’ll Up Your Game

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When working with clients during the web development process we’re often asked if we would recommend any client-friendly tools to help assist with content editing and creation. We of course…

8 Ingredients of a Perfect Landing Page

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Landing pages are very effective end points for digital marketing campaigns. Your campaign might be a special offer from a email newsletter, an information piece shared from a social media…
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