Marketing

Book Review – Pre-Suasion by Robert Cialdini

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Robert Cialdini’s Influence is a marketing and influence classic. So when I heard about Pre-Suasion, I was hoping it would be a worthy companion. While Influence is the classic when…

How to Repurpose your Existing Content

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Repurposing your existing content will not only save you time and effort, but will also help you reach a new audience, reinforce your message, and help improve organic reach. Repurposing…

How to Write a Great Blog Post

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A blog post on your website can provide you with several benefits which will ultimately help drive more traffic to your site. These include: Better visibility in a Google search…

8 Things Every Website Needs

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With over 20 years of experience, we know what works and drives business success through our website development approach. A user-focussed website is essential for your business and is the…

Is organic content still relevant?

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The short answer: yes. Paid content is always going to reach a higher percentage of your audience, with social media algorithms prioritising personal content as opposed to business content. However,…
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