8 Things Every Website Needs


With over 20 years of experience, we know what works and drives business success through our website development approach.

A user-focussed website is essential for your business and is the key to communicating with customers and driving sales.

Below we have identified 8 key elements every website should have.

Clear Purpose

You know what your website is for (hopefully), but do your customers? Ensure that your overall message, who you are, what you offer and what you want the user to do is clear.

Simple Navigation

It is crucial the user lands on your website they are able to easily navigate through your website to find exactly what they are looking for. This will help increase the conversions on your website. An example of this is a navigation menu on your homepage which links directly and clearly to other pages on your site.

Strong Call To Action

Whether you want your customer to buy a product, visit you in store, or sign up to your newsletter, ensure your call to action is visible, clear and stands out.

Responsive Design

It is important that regardless of what device the user is using, your website remains responsive and is optimised for all layouts.

SEO Strategy

SEO is essential if you want your website visible in search engines and potential customers to be able to find it. Part of your strategy could be including keywords that your customers might use to find your business or services within your website content.

About Section

A clear and to the point message about who you are and what you can do for the user will indicate to them straight away if they are in the right place and should venture any further into your website.

Social Media Links

Providing your social media links allows the user to follow you and therefore remember your business and keep you top of mind for the future. Lots of people also turn to a business’ social media for credibility and trust of a brand.

Contact Details

Ensure your email and phone number are easy to find, so if a potential customer would like to contact you your information is readily available.

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