How to Write a Great Blog Post


A blog post on your website can provide you with several benefits which will ultimately help drive more traffic to your site. These include:

  • Better visibility in a Google search
  • Useful information about your brand and services
  • Content that you can then utilise on other external platforms including social media

These are our top tips when writing a blog post.

Know your audience

Make sure you do your research before starting a blog post. Who do you want to read the post? What is the purpose of the post? What information do you want your audience to know from your website?

Write a strong headline

The internet is saturated with a lot of content. You need a good headline to help your blog post stand out to your audience. There is no point going to all the trouble of writing a blog post that won’t get read.

Use subheadings and paragraphs

Most of the time people will skim through an article before deciding to read it. Subheadings and paragraphs will help break down a lengthy post and make it more visually appealing to the reader.

Add images

Like the use of subheadings, images help break up an article and keep the reader engaged for longer.



Optimise for SEO

Optimising your post for SEO (Search Engine Optimisation) will help improve its presence on search engines like Google and help drive quality traffic to the post. Read our full list of SEO tips here.

Finish with a call to action

Whether you want your readers to leave a comment, share your post, follow you on social media, or purchase your product, make sure you clearly state what you’d like them to do next.

Still feeling overwhelmed about embarking on a blog for your website. Or you simply don’t have the time? Contact us for a free consultation.

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