I wish I was here to tell you exactly what to post, wouldn’t all our lives be a lot easier? Unfortunately, there is no straight answer.
There is a variety of factors at play that you need to consider before posting. Take the time to assess these factors and create a content strategy plan that will ensure you make the most of your online presence and ultimately turn your followers into customers.
These factors include:
- Who are you directing your content to?
- What message are you wanting to convey?
- What is the purpose of your content?
Below we break down the different types of content and the benefits of each.
Single image
Benefit: Visual content is easy to digest and more engaging than longer blogs or articles.
Example: Infographic, meme, business/product
Carousel
Benefit: Interactive, encouraging increased engagement.
Example: Storytelling, case study, how to guide
Video/Reels
Benefit: Attention grabbing and increases content reach.
Example: Trends, before and after, video tours, product update
Story
Benefit: Provides more transparency and authentic communication with your audience in real time.
Example: Behind the scenes, business updates.
If you have any questions about the best type of content for your business, get in touch with our Digital Marketing team today.
