Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as email marketing, ad campaigns, tracking, scheduling and much more.
Automating marketing tasks can help you overcome challenges, save you time, money and improve your marketing efficiency.
Marketing Automation can benefit a business by streamlining work processes, better understanding your customers, and putting collected data to good use.
Marketing automations are best used integrated as part of your overall business strategy.
To help you further understand marketing automatons, below are some examples and their benefits.
Email Marketing
Engage and nurture customer relationships automated and targeted emails.
Tracking customer behaviour
Track your user’s online behaviour to better understand who they are and what they are looking for.
Social media scheduling
Save time by scheduling your social media posts in advance for a specific day and time.
Analytics
Create advanced reports automatically.
Personalisation
Create marketing messages that are specific to your audience and their interests.
Lead management
Manage and nurture leads to increase sales.
To learn more about how marketing automations can help your business, reach out to the HyperWeb team today.
