Search Engine Optimisation (SEO) is an organic digital marketing strategy that will improve your website’s presence on search engines like Google and help drive quality traffic to your website.
At HyperWeb we are committed to being at the forefront of SEO knowledge and best practices to ensure your website ranks well for the right searches.
It is important to remember that SEO is a long game and results won’t happen overnight.
Here are some quick tips you can do now to help improve your website’s SEO.
1. Identify a list of targeted Keywords
Know who your target audience is and think about what words and phrase might drive them to your site when they are searching on the internet.
2. Improve your existing content
Is there an opportunity to add in the keywords you have identified above that is relevant to that specific page?
Add headings and subheadings where possible. This will make your content easier to read for your audience and SEO favours user experience.
3. Review your URLS, Meta titles and description
Ensuring your URL, meta title and description accurately and concisely summarise the page will increase your click through rate and in turn improve your SEO ranking,
4. Internal Linking
Creating internal links on your website can help a search engine gather more information about the structure of your website and help a page’s overall ranking. Links also encourage a user to explore your website further creating a positive experience if you have used and directed them with the right links.
5. Add image alt attributes
This is a great way to add keywords to your website and helps give context to your image for a search engine.
6. Google My business
This helps you rank in Google’s local search results and is therefore crucial for any business. This is easy and free to setup.
7. Core Web Vitals
Core Web Vitals are essentially factors which Google considers important for a user’s overall experience on your website. This includes page load speed, responsive, and visual stability.
If you still have questions or you’re looking for someone to manage and improve your SEO get in touch with us today.