Facebook is making a significant change to their algorithm which determines what content in your timeline. Recently, Mark Zuckerberg announced that according to feedback, “posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other”. In response to this feedback, he stated, “I’m changing the goal … to helping you have more meaningful social interactions.”
This will have some implications on businesses using Facebook Pages for marketing. Businesses will need to be compelling and build an actual relationship with their followers to preserve a valuable presence in user news feeds.
It will have an even greater impact on small businesses who use their Facebook Page as the primary online presence for their business. It has long been my opinion that businesses should not rely on platform channels for their primary online presence. You have no control over any changes the channel may make. This is a clear demonstration of that of the risk that changes will have an adverse effect on your strategy and use.
Nothing beats having your own website, on your own hosting account that is subject only to changes you want to make. If your business is important enough to warrant your investment of time and hard work, it is important enough to protect from uncertainty.
You should consider the security that comes with being independent of platform channels. Content providers such as Facebook, Instagram (owned by Facebook), and web builders like Wix, Weebly, and Squarespace pose this risk.
If you would like to take the first steps into having a professional and sustainable website developed for your business, get in touch to start the conversation.
