What do you get when you combine rich agricultural heritage, 370+ exhibitors, thousands of enthusiastic visitors, and a record-breaking year of digital reach? Tocal Field Days 2025 is one of the most vibrant, engaging, and successful events on the Hunter Valley regional calendar, and at HyperWeb, we were proud to play a part in its success.
We were lucky enough to work alongside the incredibly hard-working & passionate team that brings Tocal Field Days to life each year, and can’t thank Charise Foulstone & Kate Burns enough for trusting us with their vision.
After pouring our hearts into the website, digital advertising, and social media strategy, alongside brochure design and production by our creative collaborators at Ronnoco, it was incredibly rewarding to walk through the gates of Tocal Field Days and see it all come together. We had the chance to attend over the weekend between the 2nd & 4th of May, and it was incredible to experience the energy, innovation, and community spirit first-hand.
Our strategy across all digital touchpoints wasn’t just about clicks, it helped power real-world connection, action, and attendance. Here’s how smart digital marketing helped Tocal Field Days reach more people, attract more first-time visitors, and deliver its biggest year yet.
Digital That Drives Results
Tocal Field Days 2025 marked a record year for digital engagement and event success. We’re proud to report that digital channels were responsible for 33% of all promotional reach, a notable increase from previous years. Strategic planning and targeted content helped extend awareness and deepen connection with the event’s audience.
- Social media accounted for 26% of all reach, up from 20% in 2024
- Website and online platforms contributed 7%
- 35% of event attendees were first-time visitors, more than double the number in 2024
These numbers show that a well-executed digital approach doesn’t just support an event, it helps grow and evolve its audience in meaningful ways. And for us at HyperWeb, it’s incredibly rewarding to know that our work helped more people experience everything Tocal Field Days has to offer.
Website & SEO: The Digital Hub of the Event
At the heart of our digital campaign was the event website, which we custom-designed, mobile-optimised, and built to deliver a seamless experience for visitors, exhibitors, and stakeholders alike. From ticket sales provided by local Ticketing System Crowdcatcher, to exhibitor maps and program details, the site was a critical touchpoint in the lead-up to and during the event.
- Organic search accounted for 62% of total website traffic
- Strong engagement metrics highlighted ease of use and content relevance
- Clear CTAs supported conversion, driving ticket sales and event preparation
Visitors not only found what they needed, but they also took action, leading to measurable outcomes across every stage of the event funnel.
Social Media: Building Community & Anticipation
Our social media strategy focused on consistency, relevance, and storytelling, and the results reflected that approach.
- Content output increased by 69% across platforms
- Post impressions rose 46%, highlighting strong interest and organic reach
- Link clicks were up 31%, converting engagement into real action
- Follower count grew by 7%, building a stronger long-term community
Paid Ads That Performed
Our Google Ads campaign was highly targeted, focused on intent-based keywords and conversion-led messaging.
- Click-through rate of 14.84%, significantly above average for event campaigns
- Ad content drove direct traffic to key pages, including ticketing, exhibitors, and event info.
This strategy ensured that potential visitors didn’t just see the ads, they clicked through and showed up.
Celebrating Success Together
With over 370 exhibitors showcasing everything from agricultural innovation to local produce, the 2025 Tocal Field Days were a celebration of everything great about the Hunter and regional NSW.
We’re incredibly proud to have supported this event and to have worked alongside the Tocal Field Days team to bring it to life.
There’s nothing quite like seeing an event you’ve helped promote flourish, and we’re already looking forward to doing it again next year.
Ready to take your event to the next level?
If you’re looking to boost your event’s reach, engagement, and attendance through strategic digital marketing, from website development to social media and advertising, let’s talk.
We’d love to help bring your next event to life. Get in touch with HyperWeb and let’s do digital together.
