Google has announced some upcoming changes to how they index your site, and we’ve got the latest on these changes and how they could potentially affect your sites relationship and ranking with Google.

Effective from January 10 2017 Google will begin to punish mobile websites with popups and interstitials, focusing on a more user friendly result for mobile viewing.

‘Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly’

Here are some examples of mobile popups and interstitials Google intends to penalise.

Of course there are some exceptions to the rule, these include interstitials for cookie usage, age verification or popup banners that use a reasonable amount of screen space ie about 1/4 of screen height.

So what does that mean for our clients with already featured popups or interstitials on your website?

Don’t fret, Google is primarily targeting spammers and not those that are trying to improve conversions in a non-intrusive way, but it is best to keep up with Google standards and jump on the bandwagon to make mobile experience for your users better overall.

If you do currently have a mobile popup or interstitials it’s a simple fix of turning off this functionality within mobiles, or adjusting to suit Googles exceptions.

Please feel free to contact us and we can arrange the best plan going forward for you and your website.

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