New Year, New Marketing?


2019 has well and truly kicked into gear in and around the workplace. The new year is often seen as a refresh; a starting point to hit the ground running with whatever resolution sits at the top of your list.

While some businesses might have big plans for their marketing strategy this year we encourage you to think small, but smart, in order to get your business marketing on track this new year. After all…

“Insanity is doing the same thing over and over again and expecting different results.”
– Albert Einstein

We’ve collated a few simple ways  in which you can up your marketing game in small but successful ways this year:

Change your style

Have you heard the saying “dont judge a book by it’s cover”? Unfortunately, we as humans do this daily when navigating online. First impressions do matter, and it can be the difference between someone spending a few minutes on your website to someone leaving after 5 measly seconds. Perhaps you’re not in need of  a website design overhaul however maybe its time to make tweaks and small edits to make your website more aesthetically appealing and/or UX friendly.

Try something new

Have a think about what your best source of marketing is right now for incoming leads, enquiries or brand awareness. Now imagine there is something out there that works even better and you just haven’t tried it yet? When it comes to marketing we encourage trial and error, so long as you measure for success and pivot your strategy as results come in. Start small, but smart. Play around, test the waters, do research and training in the new marketing venture, or get advice from HyperWeb to start you on your way or hold your hand through the process.

Be more active

So you have 5 social media accounts covering all basis…do you use them all in their own individual way? Perhaps it’s time to get active with your social media. Here are some fun facts:

  • 71 percent of consumers who have had a good social media experience with a brand are likely to recommend it to others
  • 70 percent of those helped via social media will return as a customer in the future
  • 50 percent of shoppers have made a purchase based on a recommendation through a social media network
  • 47 percent of people who follow brands on social media are more likely to visit the company’s website.

* Source Dreamgrow

Point of the story is your followers want to see your content. Make 2019 the year you post and interact with your audience more regularly. No harm no foul.

Of course we also encourage more blog posts and email newsletters to keep at the forefront of your audiences minds, with good quality content released as, and when, they need it.

So what are you waiting for, the new year is here and it’s time to get started! If you’d like any help with your digital marketing strategy, implementation or advice for the year ahead contact us today.

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