Have you ever wondered if there was a ChatGPT that is focussed just on your business and your products and services? HyperAi is here.
HyperWeb has developed a new function for websites that will transform online customer service for our clients. HyperAi is an AI-assisted website service that uses GPT-4o, which is trained on a set of documents, a website, or a group of websites. It acts as an information and website wayfinding service and as a virtual online concierge for business websites.
This effectively turns a website into a “smart website,” using artificial intelligence to create a friendly conversational experience. It can be trained on any prescribed set of data, so the applications are endless.
How Does it Work
Placed strategically on a website, it will respond to visitors’ questions using our own information primarily and then use the “broader general knowledge and advanced reasoning capabilities” of OpenAI data when required to supplement and augment the response. If you are familiar with ChatGPT, you will know how it responds to prompts and questions in a natural language and conversational manner. This is what makes the HyperAi integration a practical customer service experience when applied to a website.
The responses are trained to be informative and directional. Each response will contain links to the relevant pages on your website or the pages on the relevant website from a group. The response will end on a customisable call to action to offer your visitors a path to contact, call, or book a meeting.
There are options in our configuration around logging the conversations, which can be exported and analysed for essential information about what your visitors are looking for. The user can also email the transcript of their session to themselves.
Features & Benefits
Customisable natural language responses to user questions with informative and directional linking. The responses are strictly controlled with guard rails to avoid the function responding with irrelevant or potentially false information. Because it will be a dedicated installation on your website, the tone of voice, the rules, the restrictions, and the calls to action are entirely customisable for each application.
Customisable look and feel. As we have developed this tool from the ground up, we have complete control over how it looks and feels within your website. In our demos, we have a quirky avatar that accompanies the tool, as well as instructional information for the user. Unlike traditional chatbots, we are able to use your style guide without compromises in colours or fonts. We can use images and information in any way that works for you and your users. You can give your HyperAi bot a name and a personality, and we can help you design an avatar to give it a character and personality that suits your business.
As opposed to the traditional chatbot, we can develop this integration into a website placed where it is most effective and in multiple places throughout the user experience. Usually, a chatbot is a standardised function that allows you to set a few rules and questions, and you are restricted as to where on the site it appears. With HyperAi, we have complete freedom in how it is integrated, for example, to replace a search icon, or bar in the main navigation, a floating sidebar tab, and/or within the content flow of your website.
Try our new AI-powered help tool. You can see it can be placed within content to use as a call to action.
Transforming the searching experience. You will have used the search function on websites before, from the good to the bad. Good searches respond visually with visible links with preview information. The result is a list of links that you still have to view to decide which results you are looking for. There may be filters and categories to help narrow down your search. But that is all the help you get. With HyperAi, our experience answers the user’s questions in context, recognising the intent, and presents the results with reasoning, recommendations, and links to relevant pages with a call to action. It finds the resources related to your search, even if the keyword used is not in the content. For example, a search for kid-friendly returns responses to products and services related to the theme rather than results that are tagged or contain the exact term.
Accountable and reportable. We can set up specific parameters on the links it supplies, so the activity can be measured by setting up Events in your Google GA4, so you can see the results of it in a real business sense.
Dedicated and Supported. This is not an off-the-shelf product like a HubSpot, Drift, and LiveChat function. This is built into the experience of your website with dedicated development to deliver the tone of voice and call to action that will work best for you. It has ongoing support from HyperWeb developers who can respond to user input and make changes to the rules, restrictions, instructions, and presentation based on user feedback.
Accessible. Thinking of this as a concierge or visitor information service, it doesn’t sleep. It is accessible and delivers a customer service experience 24 hours a day and 7 days a week. When your business is closed, your HyperAi keeps working for you. It also provides an in-person-like experience online. This reduces the need to physically attend a business or organisation if physical mobility is an issue, for example, in cases of physical and mental disability. Lastly, there is a voice feature, a user can speak to HyperAi using voice to text.
Integrations with CRM. Because the interface is an online form and it “knows” the URL that it is being used on, we can integrate with Hubspot, Mailchimp, or other customer relationship management or email marketing software. This means your users are not missed in regards to your marketing funnels and potential automated or manual followups.
Brand, Marketing, and SEO. The early adopters will be seen to be both in front of the curve in terms of technology but also in their dedication to customer service. We can help with designing a character or avatar, and you can make a feature of it in your marketing. Simply having it on your website will increase the user time on site, which is a big factor in search engine optimisation, helping your website and business be found in search engine results.
What are the Applications
At the time of writing, we tested businesses and organisations, including large engineering, business-to-business industrial, construction and development, tourism and accommodation, e-commerce, recruitment, health, sports and education. We are working on internal uses for business as an AI-assisted Intranet function. We are also able to develop dedicated smart websites using publically available documents to provide new experiences in shopping, planning holidays, or finding goods and services.
What are the Implications?
We are able to bring the future of search forward and apply it directly to websites. Google and Bing are responding to searches with AI snippets more and more. It will become the expected way to respond to user queries. For us, we are now able to deliver a website development and digital marketing service that integrates with AI to give our clients the functionalities it needs including search, and beyond.
This is HyperWeb 2.0. The smart website developers.
Are you ready for the next iteration of your business? Let’s bring the future forward to your business today, contact us for a free consultation and personalised demonstration.
