What social media content should I be posting?


I wish I was here to tell you exactly what to post, wouldn’t all our lives be a lot easier? Unfortunately, there is no straight answer.

There is a variety of factors at play that you need to consider before posting. Take the time to assess these factors and create a content strategy plan that will ensure you make the most of your online presence and ultimately turn your followers into customers.

These factors include:

  • Who are you directing your content to?
  • What message are you wanting to convey?
  • What is the purpose of your content?

Below we break down the different types of content and the benefits of each.

Single image

Benefit: Visual content is easy to digest and more engaging than longer blogs or articles.

Example: Infographic, meme, business/product


Benefit: Interactive, encouraging increased engagement.

Example: Storytelling, case study, how to guide


Benefit: Attention grabbing and increases content reach.

Example: Trends, before and after, video tours, product update


Benefit: Provides more transparency and authentic communication with your audience in real time.

Example: Behind the scenes, business updates.

If you have any questions about the best type of content for your business, get in touch with our Digital Marketing team today.

Latest from HYPERWEB

See what’s been happening here at HYPERWEB HQ and explore news and insights on web development, digital marketing, SEO and more.

View all +

Book Review – Radical Candor by Kim Scott

Management and leadership aren’t just about steering the ship—it’s about creating a culture where the individuals in your team can thrive, the whole team can excel, and together achieve outcomes…

Navigating Online Shipping and Fulfilment Options

Whether your business sells online, in-store, or both, the difference between getting your shipping right or wrong is either earning or losing money. Getting shipping right is a two-fold concern.…