What social media content should I be posting?


I wish I was here to tell you exactly what to post, wouldn’t all our lives be a lot easier? Unfortunately, there is no straight answer.

There is a variety of factors at play that you need to consider before posting. Take the time to assess these factors and create a content strategy plan that will ensure you make the most of your online presence and ultimately turn your followers into customers.

These factors include:

  • Who are you directing your content to?
  • What message are you wanting to convey?
  • What is the purpose of your content?

Below we break down the different types of content and the benefits of each.

Single image

Benefit: Visual content is easy to digest and more engaging than longer blogs or articles.

Example: Infographic, meme, business/product


Benefit: Interactive, encouraging increased engagement.

Example: Storytelling, case study, how to guide


Benefit: Attention grabbing and increases content reach.

Example: Trends, before and after, video tours, product update


Benefit: Provides more transparency and authentic communication with your audience in real time.

Example: Behind the scenes, business updates.

If you have any questions about the best type of content for your business, get in touch with our Digital Marketing team today.

Latest from HYPERWEB

See what’s been happening here at HYPERWEB HQ and explore news and insights on web development, digital marketing, SEO and more.

View all +

Smart Websites with HyperAi

Have you ever wondered if there was a Chat GPT that is focussed just on your business and your products and services? HyperAi is here. HyperWeb has developed a new…