Instagram recently revealed it will start to roll out it’s most recent updates, and people were not happy about it!
With the entire digital landscape constantly changing and evolving, it is easy to feel overwhelmed, especially when it comes to marketing your business.
However, it is important to remember that one digital channel, like Instagram, should never become your entire marketing plan, rather, it should be a part of the bigger strategy.
Secondly, it is important to have a content strategy that you can adapt to favour Instagram’s algorithm. Instagram’s ranking factors include:
Relationship
Ensure your account and your followers are interacting with each other. For example, messaging, liking photos, commenting, etc.
Interest
If your followers are interacting with similar content, Instagram is more likely to show them your content on their feed.
Relevancy
Utilise current Instagram trends.
Frequency
Instagram favours those who utilise the app more frequently.
Following
The more accounts you follow can affect how much or how less you see of other’s content.
Usage
If a user spends more time scrolling on the app they are likely to move past their friends and family content, allowing your business to surface to their feed.
Despite a forever changing algorithm, it is still possible to engage with your customers on Instagram organically. This means establishing a consistent and clear content strategy, utilising current trends and taking advantage of new Instagram features.
If you need help with your content strategy get in touch with our marketing team for a free consultation.
